Super Squeezy

I watched Super Size Me again last night (because I am a cheapskate and it came free in the Guardian on Saturday) and the theme is followed up in an article in today's G2 previewing a new book from Eric Schlosser (he of Fast Food Nation fame).

It just serves to underline the effort we put into not pissing off companies for the sake of our jobs and short-term pay-off (the spokesperson for the food group consortium is a highlight in SSM) at the expense of our health. Someone's description in Super Size Me of the toxic environment is dead right (no pun intended).

I particularly like the revelation in today's G2 article that a focus group of kids came up with the idea of the squeezy tomato ketchup bottle. Genius. The companies literally pay them peanuts (or burgers) for their opinions and ideas, then pocket the billions that are earned from said idea and effectively help to accelerate their way to a (very large) grave... That's capitalist progress for you.